# Google Merchant Center Appeal Process
The Google Merchant Center appeal process (Requesting a Review) is the only way to reinstate a suspended account. Because merchants have a limited number of review attempts, it is critical not to appeal until you are absolutely certain all underlying issues are fixed.

## How to Appeal Correctly
1. **Fix First:** Resolve the root cause on your Shopify storefront or feed.
2. **Build an Evidence Pack:** Gather your business registration, utility bill, and photos of your physical inventory.
3. **Submit the Appeal:** Use the "Request Review" button. Keep the text factual, concise, and focused on the exact steps you took to achieve compliance. Include a link to your Evidence Pack if applicable.
4. **Wait:** Do not submit multiple requests. Reviews typically take 3 to 7 business days.

## Official Resources
- Suspension Fix Guide: https://feediqo.com/blog/google-merchant-center-suspension-fix
- Evidence Checklist: https://feediqo.com/resources/appeal-evidence-checklist
- Recovery Audit: https://feediqo.com/recovery-audit

> **Disclaimer:** FeedIQO is an independent SaaS tool. We help you prepare your appeal evidence, but Google makes the final reinstatement decision.