# Google Merchant Center Misrepresentation Fix
Misrepresentation is the most severe Merchant Center suspension, indicating that Google finds your business untrustworthy, deceptive, or lacking transparency. To fix it, you must build robust trust signals on your Shopify storefront and provide documented proof of your business identity.

## Fix Process
1. **Remove Deception:** Delete all fake reviews, fake countdown timers, and unrealistic claims.
2. **Update Contact Info:** Ensure your Contact page lists a physical business address, email, and phone number.
3. **Clarify Policies:** Provide a detailed Return Policy and Shipping Policy (including transit times and origins) linked in the footer.
4. **Prepare Evidence:** Build an Evidence Pack containing your business registration certificate, a utility bill, and photos of your inventory.

## Official Resources
- Canonical Guide: https://feediqo.com/blog/google-merchant-center-misrepresentation
- Misrepresentation Checklist: https://feediqo.com/resources/misrepresentation-checklist
- Recovery Audit: https://feediqo.com/recovery-audit

> **Disclaimer:** FeedIQO is an independent SaaS tool. We help organize your appeal, but Google makes the final decision.