1. Write down a testable audience definition
“Companies that need more revenue” is too broad to guide a search. A useful audience definition includes a business type, geography, relevant role and a reason your service could matter. You do not need a complicated scoring model to start; you need criteria another person could apply consistently.
For example, a software-services business could begin with technology companies in a country it supports and a specific engineering leadership role. Treat that as a hypothesis to test through research and conversations, not a claim that every result has an active project or budget.
- Company fit: which businesses are relevant?
- Role fit: who is likely to evaluate or influence the service?
- Market fit: where can you support customers?
- Evidence: what observation makes contact worthwhile?
- Exclusions: which existing customers, competitors or suppressed contacts should not enter the campaign?
2. Decide whether you need people or company records
A company record helps with account research; a person record helps identify a professional role. They are not interchangeable. A company can appear once while several employees are relevant to different parts of a buying process. Seeing multiple employees is not necessarily a duplicate-account error.
Choose B2B leads during Feediqo onboarding, then use the record-type filter to focus on people or companies. A company-only source cannot satisfy a job-title requirement when it has no person-role fields. Filter requirements should stay explicit rather than being silently relaxed to fill a page.
3. Combine role and market filters deliberately
Use title, company, country, city, industry or website criteria where those fields are available. Feediqo recognises common title aliases such as CEO and Chief Executive Officer, and country aliases such as US, USA and United States. This reduces formatting differences without turning a country selection into an unrelated region.
Alternatives in one field combine as “either option,” while different fields combine as requirements. Two titles broaden the role choices; adding an industry then narrows those choices to matching industry records. Inspect the first sample before adding more filters, because missing data can make an overly strict search exclude useful prospects.
4. Review a small sample for fit and freshness
Check names, roles, company domains and locations against the organisation’s current public information. A stored title can be outdated even when it looks plausible. Do not interpret a matching title as proof of decision-making authority or a matching company as proof of purchase intent.
Use the search results as a research starting point. Keep a reason for inclusion and a short note about anything uncertain. If a sample contains many irrelevant records, revise the audience definition or one filter before increasing the list size.
5. Reveal contacts only after qualification
An email-availability filter can reduce records that have no usable email field, but availability is not the same as a verified or deliverable mailbox. Role addresses, old employer addresses and personal addresses require different treatment. Verify important contact details before starting a campaign.
Feediqo charges one credit for the available details of one revealed record. Reopening that same revealed record does not charge another credit. This makes it practical to research a prospect, save notes and return later without treating every profile visit as a new purchase.
6. Keep the list, saved search and campaign distinct
Save your targeting criteria as a saved search. Save the people you selected as a prospect list. Use pipeline notes, status and follow-up dates to track your own research and conversations. Updating a pipeline entry does not send a message to the prospect.
Free accounts can export selected records from their fixed preview, and paid plans unlock exports from the complete directory. CSV batches support up to 25 records. Before importing into another tool, review duplicate identities, exclusions and suppression records. Feediqo is a discovery and organisation tool; a successful export does not certify contact permission, deliverability or campaign performance.