A repeatable qualification sequence

  1. Define the audience and the problem your offer solves.
  2. Translate the audience into the smallest useful set of filters.
  3. Review a sample before revealing contacts or exporting records.
  4. Save only qualified prospects with the reason each one fits.
  5. Choose the next step: research, export or a reviewed campaign.
  6. Maintain suppression records and pause follow-ups after a reply.