Google Merchant Center errors and product feed issues
Use this hub to understand common Merchant Center error types, what usually causes them, and how FeedIQO helps merchants and agencies keep the remediation work organized.
Feed and data quality
Choose the error that best matches the issue you are trying to understand.
Price mismatch in Google Merchant Center
Price mismatch issues usually mean the submitted product price and the shopper-visible price are not lining up consistently enough.
Availability mismatch in Google Merchant Center
Availability mismatch issues usually mean the submitted availability and the visible product-page availability are out of sync.
Invalid value in Google Merchant Center
Invalid value issues usually mean a submitted attribute contains data that does not fit the expected format, range, or structure.
Missing required attribute in Google Merchant Center
Missing required attribute issues usually mean an important field is absent for the submitted product.
Limited performance due to missing value in Google Merchant Center
Limited performance issues usually mean a value is missing that may not block approval but still weakens product quality or reach.
Identifiers
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Invalid GTIN in Google Merchant Center
Invalid GTIN issues usually mean the identifier submitted for the product does not look trustworthy or correctly formatted.
Missing GTIN in Google Merchant Center
Missing GTIN issues usually mean Google expected a GTIN and did not receive one for the submitted product.
Missing product identifiers in Google Merchant Center
Missing product identifiers issues usually mean key identifiers such as brand, GTIN, or MPN are incomplete for the product type being submitted.
Images
Choose the error that best matches the issue you are trying to understand.
Image too small in Google Merchant Center
Image too small issues usually mean the product image does not meet the practical quality level needed for Shopping use.
Promotional overlay on image in Google Merchant Center
Promotional overlay issues usually mean the image contains text, badges, or graphic elements that Google may see as non-compliant for Shopping imagery.
Policy and trust
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Missing shipping information in Google Merchant Center
Missing shipping information issues usually mean the shipping cost or delivery expectations are not being provided clearly enough.
Return policy issue in Google Merchant Center
Return policy issues usually mean the store’s return expectations are missing, unclear, or inconsistent enough to create uncertainty.
Tax issue in Google Merchant Center
Tax issues usually mean pricing or tax treatment is not being represented consistently enough for the affected products or destinations.
Crawl and landing pages
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Landing page not available in Google Merchant Center
Landing page not available issues usually mean Google could not access the product page reliably enough.
Robots.txt blocked in Google Merchant Center
Robots.txt blocked issues usually mean Google cannot crawl the product page or key resources because the site is blocking access.
Product URL mismatch in Google Merchant Center
Product URL mismatch issues usually mean the submitted URL and the shopper-visible or final-resolved landing page are not consistent enough.
Account and destination status
Choose the error that best matches the issue you are trying to understand.
Destination not approved in Google Merchant Center
Destination not approved issues usually mean the product or account is not eligible for one or more destinations being targeted.
Account issue in Google Merchant Center
Account issue pages cover the broader Merchant Center diagnostics that affect the account beyond one product or one feed row.
Product issue in Google Merchant Center
Product issue pages cover the diagnostics tied to specific items or offers rather than the whole account.
Feed issue in Google Merchant Center
Feed issue pages cover the underlying data-quality and transformation problems that drive repeated product diagnostics.