Google Business Profile evidence checklist
Use this checklist to review the business identity, location proof, photos, screenshots, and clarifications that a GBP case may still need.
Google Business Profile evidence checklist
Use this checklist to review the business identity, location proof, photos, screenshots, and clarifications that a GBP case may still need.
Business identity documents
Business registration, business license, tax certificate, and any matching identity proof that anchors the real-world business details.
Location proof
Utility bill, lease, signage, storefront exterior, interior photos, or service-area proof depending on the profile setup.
Website and contact screenshots
Capture the website contact page, business name usage, phone details, policy pages, and any relevant profile screenshots.
Client clarification questions
Collect legal-name details, address visibility context, recent changes, duplicate-profile notes, and current ownership or admin information.
Readiness review
Separate missing evidence, weak evidence, and accepted items before the case reaches a final export or review step.
