Google Merchant Center Appeal Evidence Checklist
Quick Answer
Before clicking request review, gather your evidence: business registration, utility bills, inventory photos, and a clear explanation of the fixes applied to your website.
1. Before/After Screenshots
- Screenshot of the original violation (e.g., missing policy).
- Screenshot of the fixed page (e.g., the new Return Policy page).
2. Product Feed Corrections
- Screenshot of the updated Shopify product data.
- Screenshot of the updated Merchant Center feed processing tab.
3. Policy Page Screenshots
- Contact Us page showing physical address and email.
- Shipping Policy showing handling and transit times.
- Return Policy detailing the process.
4. Business Verification Documents
- Official business registration certificate (LLC/Corp).
- IRS EIN letter (US businesses).
- Recent utility bill matching the business address.
- Supplier invoices proving you hold inventory.
5. Written Explanation Template
- Acknowledge the policy violation.
- Explain exactly what steps were taken to resolve it.
- Provide a link to a Google Drive folder containing the evidence screenshots.
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