Google Merchant Center Misrepresentation Checklist for Shopify
Quick Answer
To fix a misrepresentation suspension, ensure your business identity is transparent. Audit your contact information, eliminate fake reviews, clarify your shipping policies, and ensure consistent feed data.
1. Trust Signals
- No fake or imported reviews.
- No fake countdown timers or "low stock" warnings.
- No exaggerated claims (e.g., "Cures all diseases").
2. Policy Pages
- Contact page has physical address, email, and phone.
- About page explains business history and location.
- Return policy clearly explains process, timeframe, and costs.
- Shipping policy details transit times and origins.
3. Product Claims
- Images match the product exactly.
- Pricing is transparent with no hidden fees at checkout.
4. Business Information
- Business name matches your legal registration.
- Address matches Merchant Center exactly.
5. Feed Consistency
- Feed pricing matches landing page pricing.
- Feed availability matches landing page availability.
6. Evidence Preparation
- Utility bills gathered.
- Business registration certificate ready.
- Supplier invoices prepared.
If you're stuck, book a Recovery Audit.