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Google Merchant Center Product Disapproval Checklist

Quick Answer

Audit your disapproved products using this checklist: verify feed attributes match your Shopify landing page, clean up product images, check GTIN validity, and ensure shipping and tax settings are correct before requesting a review.

1. Product Data Checklist

  • Title is under 150 characters and contains no promotional text.
  • Description contains no HTML tags or links.
  • Product link leads directly to the variant and does not 404.

2. Price Mismatch Checklist

  • Price in feed matches checkout price.
  • URL includes variant ID if selling multiple variants.
  • Automatic Item Updates (Price) enabled in Merchant Center.

3. Availability Mismatch Checklist

  • Inventory levels sync frequently.
  • Automatic Item Updates (Availability) enabled.

4. GTIN Checklist

  • Valid GTIN (UPC/EAN) provided for all manufactured goods.
  • identifier_exists set to false for custom goods.

5. Image Checklist

  • Main image has a solid background.
  • Main image has zero text, logos, or watermarks.

6. Shipping Checklist

  • Merchant Center shipping rates match or exceed Shopify checkout rates.

7. Review Request Checklist

  • Feed updated and re-fetched.
  • Manual review requested (only for policy violations).

Need help prioritizing? Check out the FeedIQO Fix Queue.