Should You Appeal Your Merchant Center Suspension Now?
Do not waste your limited review attempts. Answer these questions first.
1. Did you identify the exact suspension reason?
You cannot fix what you do not understand. If the reason is "Misrepresentation", have you audited your trust signals?
2. Did you fix feed mismatches?
Are you 100% sure your feed price and availability match your live website?
3. Did you update missing policies?
Is your Return Policy clearly linked in the footer with exact timeframes and return costs stated?
4. Did you collect screenshots?
Do you have an Evidence Pack ready to prove you are a legitimate business?
5. Did you wait for recrawl when needed?
If you fixed a feed issue, did you wait for Google to recrawl the feed before clicking review?
6. Did you write a factual appeal?
Is your appeal polite, concise, and focused on the exact steps you took to comply with policies?
If you answered NO to any of these:
Do not appeal yet. Fix the underlying issues first. Wasting a review attempt can trigger a cooldown period of up to 28 days where you cannot appeal at all.
If you answered YES to all:
You are ready to prepare your evidence carefully and submit your review.