A step-by-step Shopify audit checklist covering feed data, storefront trust signals, Merchant Center issues, and client-ready reporting.
Check how much of the catalog is actually reaching Merchant Center and how many products are approved, limited, pending, or disapproved.
That baseline tells you whether the problem is isolated or structural before you start reviewing single products.
Price, availability, and title mismatches are common in Shopify workflows where apps, rules, or imports modify data at different points in the pipeline.
Look for the exact field that drifts between the storefront and the feed.
A clean feed does not remove the need for a trustworthy storefront. Review policies, contact information, domain consistency, and checkout clarity as part of the same audit.
This is especially important if the account has any policy-related warnings or historical suspensions.
A useful audit ends with a fix queue, not a document full of observations. Group issues by owner, priority, and expected impact.
If you are an agency, produce a client-ready summary that explains what changed, what is blocked, and what proof has already been collected.
FeedIQO helps Shopify merchants and agencies compare the storefront, feed, and Merchant Center issues in one workflow.
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